Monthly Archives: May 2019

Short Article: What can we learn about e-commerce in Africa from Jumia’s IPO filing?

I recenltly wrote a short article for the Manchester ict4dblog. It explores the recent Jumia IPO filing and the insights is gives us about African e-commerce

There has been growing discussion about the potential of e-commerce in developing countries. This discussion intensified recently when pan-African e-commerce firm Jumia went public in the US, becoming the “first African unicorn”.

The IPO prospectus, a 270-page outline of the firm released as part of this filing, has sparked much debate…..I will discuss the insights that the prospectus provides us about e-commerce platforms operating in Africa.

This is especially useful as we have been struggling with a lack of detail on e-commerce, with firms reluctant to share commercially sensitive information

See full post on the ict4d blog